TOSS BECOMES BILLIATO'S FIRST AMBASSADOR
Don Billiato and Amapiano superstar Toss link up to make history...
MONSIEUR iNi 
South African Hip Hop might as well be a video game, with Cassper Nyovest as the reigning champion with an insurmountable high score. The multi-talented artist has established himself as the most successful rapper in the country's history, while branching out into various ventures, including starting his own shoe brand, Root of Fame, and launching a celebrity boxing league. His latest move only cements his reputation as a master of marketing and commercialization.
Nyovest recently revealed Toss, the breakout star of the Amapiano genre, as the first ambassador for his burgeoning liquor brand, Billiato. The campaign rollout, featuring Toss draped in golden chains, was inspired by a legendary 2Pac image from 1994. In just one year, Billiato has become one of the leading liquor brands in South Africa, and if history is any indication, it is on track to be a dominant player in the industry. All eyes are on Cassper Nyovest as he continues to unleash his Midas touch on the world.
