SOMEONE NEEDS TO SAVE SOUTH AFRICAN HIP HOP ASAP
Someone please save South African rap before it drowns in its own wave...
Someone please save South African rap music from itself, everything is stale and uninspired, and if someone doesn't step it's about to be late. 2019 has been the least creative and underwhelming year for mzansi hip hop, our authentic voice has been lost somewhere under 808 beats and foreign stories that the streets are not feeling and can't relate to. We need someone to save the genre before it drowns in its own waves.
2019 has really left South African rap music in a really weird place,no one is quite sure where to go from here. A lot of music sounds way too American and the masses can't relate and it shows.We haven't had a nationwide hit from Hip hop this year and it's because everyone is making watered down versions of American trap and sad boy music. The music feels stale and I feel like everyone is chasing a sound and aesthetic that is not our own. The top teir rap artists in the country have also been absent this year, from AKA,Cassper Nyovest,Kwesta to Riky Rick none of them have dropped any substantial music to help direct and preserve the sound and I think that's a huge contributing fact. The OG's weren't around to regulate the kids, so the kids decided to do what ever the fxck they wanted to do. It's both generations faults, the age divide is causing the sound of the genre to become stale and we can all feel it.And while all of this confusion has been happening, Amapiano came through and knocked Hip hop of the top as the number one youth genre in the country.
With three months left of the year I believe only two people can save the genre right now, AKA & Okmalumkoolkat. Between both of these guys they make some of the best authentically South African rap music and we desperately need one of them to drop an album and restore order in the game. Okmalumkoolkat is propably the best example of what South African rap should sound like, he is so unique that if you tried to bite his style you would fail dismally. Aka is a musical genius who takes his time to craft the music, sampling classic South african kwaito and house music wrapped around amazing bars he has created the perfect formula for nostalgic yet still very current rap music which resonates with the people.
At this point in the game the OG's have to step in and save the genre, it is a very critical time and we have to all come together to preserve the music before it is forever lost in translation.