HOW MAGLERA DOE BOY GOT THE WHOLE GAME TO WEAR SUITS
Maglera Doe Boy is the most influential artists in SA Hip Hop...
In the era of social media and influencers, the term "influential" has been stretched so thin it’s nearly unrecognizable. Today, we’re inundated with a sea of self-proclaimed influencers, yet few, if any, hold real sway. Influence, by its nature, demands focus—it's a power that must radiate from a central figure to truly shape society. Without that, it’s merely noise.
South African hip-hop’s last towering beacon of influence was the late, great Riky Rick. His presence was undeniable, transcending music and touching every aspect of the culture—from the way he spoke to the way he dressed. Riky was a cultural architect, and since his passing, there’s been a void. But in the last two years, that void has quietly been filled by Maglera Doe Boy.
Maglera has emerged as one of South African hip-hop’s most compelling figures, giving the genre a striking aesthetic overhaul. When he released his debut project, Diaspora, in late 2022, it wasn’t just his music that made waves—it was his unmistakable style. Suits became his uniform, a signature look he shared with his collective. Onstage, his "Mafioso" aesthetic was impossible to ignore. And soon, it wasn’t just his stage presence—it was everywhere.
What sets Maglera apart is the way he’s bridged the past and present. His style draws deep inspiration from the township fashion of our fathers and grandfathers—sharp Carvela and Dakota shoes, sleek suits, and classic hats. But through Maglera’s vision, this old-school swagger is reimagined for today’s world, blending heritage with modernity in a way that feels both authentic and revolutionary.
This shift in style is no coincidence. Look closely, and you’ll see your favorite artists embracing suits, a sartorial shift that can be traced directly to Maglera’s influence. Before 2022, streetwear dominated the scene, but Maglera, with his Sinatra-like elegance, redefined what it meant to dress the part. His aesthetic didn’t just catch on—it became the blueprint.
Maglera’s influence extends beyond fashion. As one of contemporary South African music’s most vital artists, his impact reverberates through the culture. Watching this transformation has been nothing short of extraordinary, and as he prepares to drop his sophomore project, The Maglera Tapes, the anticipation is electric. How will his style evolve? How will his influence grow?
One thing is certain: Maglera Doe Boy isn’t just part of the culture—he’s shaping it. And his ascent reminds us what true influence looks like.