DRIP IS CREATING ONE OF THE BIGGEST INDEPENDENT DISTRIBUTION CHANNELS IN THE COUNTRY
Drip is the biggest game changers we have seen in South Africa from an independent brand stand point...
MONSIEUR iNi 
Over the last 3 years Drip has become one of the biggest brands in the country and as 2022 comes to a closing we can confidently say that the brand is here to stay. From launching 24 stores around the country, to creating two "His & hers" fragrances, to starting the Root of Fame brand with Cassper Nyovest, to their collaboration with the international sports wear brand Fila. Drip is the biggest game changers we have seen in South Africa from an independent brand stand point. You can have the best product with the best brand positioning in the market but if you don't have great distribution then you will have a hard time getting it to the people, and that is exactly where Drip is winning.
Dristribution is the name of the game, if you are in the retail business then this is one of the most important pillars of your business. This is a major reason the brand Yeezy was so successful, partnering with Adidas gave the brand access to their global distribution channels and I guess the rest was history.If you have a network of distribution points you can get your brand into the hands of the consumers and that's the most important thing.Most independent brands usually start off by selling their products online and as you steadily grow the brand the next step is to get it into already established retail stores. After your brand has out grown the retail stores then it is time to open up your own stores. Drip looked at the template and were like let's reverse engineer this and we must say this is the one of the most genius moves they have made.
3 years later and they have diversified their brand portfolio, their brand equity in the streets has never been higher and now they own 24 distribution points of their own. Whatever new products they deliver to their market they can distribute it on their own and that is the greatest peace of mind that you can have as an independent brand.As we head into the new year the sky is the limit for the brand Drip and as long they continue to grow their brand and distribution points there is no stopping them. From us here at The Gold Axis we applaud Drip and we can't wait to see the new heights it reaches in the year 2023.
