DEAD. RADIO INKS DEAL WITH POWER PLAY
DEAD. radio just inked a brand new deal with Power play...
Since it’s inception in 2015 the premium lifestyle brand DEAD. has had one goal at the core of it’s being and that is world domination. 7 years later and they have completely carved out their own space and become a force to be reckoned with in the South African youth culture space. They have managed to build a universe where art, fashion, visuals, product and craftsmanship collide.
From their DEAD. Stock soiree pop ups in various locations across Southern Africa to their ground breaking collaborations. Their podcast platform DEAD. radio which aims to recreate the narrative and to put forth different perspectives within the public domain. The platforms has conversations in a manner to express different relatable and realistic topics. As DEAD. is putting together their new season, they have a new partner and official sponsor for the platform. Power Play Energy Drink has inked a deal with DEAD. Radio as their official beverage sponsor. The two have officially come together for a new deal whereby Power Play Energy Drink becomes the exclusive beverages sponsor for the new season of DEAD. radio and the other seasons to come. The partnership is the first of its kind will possibly change the podcast landscape going forth and see brands or corporates investing more in independent youth podcasts.