PICK N PAY LINKS WITH RICK ROSS FOR NEW AD
Pick n Pay just unveiled a high-profile ad featuring none other than rap mogul Rick Ross and comedian Schalk Bezuidenhout, spotlighting the convenience of their ASAP! delivery service. Filmed during Rozay’s recent Cape Town visit, the campaign blends humor with global star power in a clear attempt to make a statement.
But here’s the real question—is this the right statement?
At a time when Pick n Pay has been closing stores across the country and retrenching staff, their decision to shell out big money for an international superstar raises eyebrows. On one hand, it’s a bold marketing move. On the other, it sends a conflicting message: investing in global talent while scaling down local operations.
Does this ad feel like a win, or does it highlight a deeper problem with the brand’s current direction?
