THE UNICONZ ''BELIEVE IN WHAT YOU CAN'T SEE'' VIRTUAL FASHION SHOW IS PEAK CREATIVE EXCELLENCE

The uniconz just dropped the greatest fashion shows in recent memory...

The uniconz just dropped the greatest fashion shows in recent memory, like this is a 10/10.The Uniconz also known as The Unique Iconz have described themselves as ''a slow fashion streetwear brand that uses clothing to facilitate positive self-talk, healing, imagination and self-affirmation''. Everyonce in a while someone will send me a link to watch something and it's very rare that I watch more than 30seconds of whatever it is, this one on the other hand made me completely stop everything I was doing and focus. Before I knew it I had watched the 8 minute video and my jaw was to the floor. Their virtual fashion show was the unveiling of their brand new collection ''Believe in what you Can't see'' and it is a breathtaking fashion piece. It reminds me of Harry Potter and his invicibilty cloak with the models being invicible.They explained the collection as ''with this collection, we invite you to have faith in what lies beyond your veil of perception as a way to reconnect with your childlike wonder and curiosity''. I urge each and everyone of of you to please watch the video above and be ready to be amazed, this is what happends when great creatives work together to make magic and I hope this inspires everyone in the game to do the same.

Directed by Sizwe Dube

Production Design by Sandile Mhlongo

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